The Guinness Area 22 campaign followed the lead from iHurling, a 'one stop shop' for all rugby fans. The site pulls in feeds from all major news sources (including video content), and users can customize this content and what is displayed.
For this campaign we went one step further, with the development of an iphone app (which has similar functionality to the site), custom facebook pages - including gift app and compeitions.
Interactive Design and Art Direction
hello[at]luographics[dot]com
