The Guinness iHurling campaign website was developed as a 'one stop shop' for all Hurling fans. The site pulled in feeds from all major news sources (including video content), and users could customize this content and what was displayed.
The site also tied in with a custom facebook page where users could show their support for their county. Users could show their support via the site, by using the "My County Roars" interface.
Update: Campaign won Bronze for Best use of Social Media at the 2010 APMC Awards.
Interactive Design and Art Direction
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