Meijer - Back to School (Pitch)

Client: Meijer // Role: Concept Development, Art Direction + Design

One of the first projects I worked on in SapientNitro was this pitch for Meijer’s back to school campaign. Meijer are a chain store in the USA, slightly similar to Walmart.

In response to the RFP we came up with two different concepts. ‘The Great Big Search For Stuff’ and “Meijer Personals’. Along with working on these concepts, I completed the art direction & design for ‘The Great Big Search For Stuff’, an online scavenger hunt incorporating mobile and in store promotions, with daily give aways and a grand prize.