For their 2008 Christmas campaign, Vodafone were looking to create awareness of their support for Irish charity Barnardos and raise money for the charity. Step forward ‘Share The Love’, an attempt to create Ireland’s first user generated Christmas No.1. With a phone-in and web upload mechanic, users could contribute their voices to a specially recorded single.
Unfortunately the campaign was pulled at the last minute due to licensing issues with the song, but I had a lot of fun with the art direction & design on this
Interactive Design and Art Direction
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